Personal Data Protection Terms

 

1. General Provisions

The controller of personal data pursuant to Article 4(7) of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter referred to as the “GDPR”) is Life Direction s.r.o., Company ID No. 09414606, with its registered office at Slunečná 572, Šestajovice 250 92 (hereinafter referred to as the “Controller”).

Contact person: Martina Smíšková
Email: info@life-direction.cz
Telephone:

Personal data means any information relating to an identified or identifiable natural person; an identifiable natural person is a person who can be identified directly or indirectly, in particular by reference to a specific identifier, such as a name, identification number, location data, network identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
The Controller has not appointed a Data Protection Officer.

2. Sources and Categories of Processed Personal Data

The Controller processes personal data that you have provided to the Controller or personal data that the Controller has obtained in connection with the fulfilment of your order.
The Controller processes your identification and contact details and data necessary for the performance of the contract.

3. Legal Basis and Purpose of Processing Personal Data

The legal basis for the processing of personal data is:

  • the performance of a contract between you and the Controller pursuant to Article 6(1)(b) GDPR,

  • the legitimate interest of the Controller in providing direct marketing (in particular the sending of commercial communications and newsletters) pursuant to Article 6(1)(f) GDPR,

  • your consent to the processing of personal data for the purposes of direct marketing (in particular the sending of commercial communications and newsletters) pursuant to Article 6(1)(a) GDPR in conjunction with Section 7(2) of Act No. 480/2004 Coll., on certain information society services, in cases where no order for goods or services has been made.

The purpose of processing personal data is the handling of your order and the exercise of rights and obligations arising from the contractual relationship between you and the Controller; when placing an order, personal data required for the successful processing of the order (name and address, contact details) are required.
Providing personal data is a necessary requirement for concluding and performing the contract; without providing personal data, it is not possible to conclude or perform the contract by the Controller.
Personal data are also processed for the purpose of sending commercial communications and carrying out other marketing activities.

The Controller does not carry out automated individual decision-making within the meaning of Article 22 GDPR.

4. Data Retention Period

The Controller retains personal data for the period necessary to exercise rights and obligations arising from the contractual relationship between you and the Controller and for the assertion of claims arising from these contractual relationships (for a period of 15 years from the termination of the contractual relationship).
Personal data processed on the basis of consent for marketing purposes are retained until the consent is withdrawn, but no longer than 5 years.

After the expiry of the data retention period, the Controller deletes the personal data.

5. Recipients of Personal Data (Controller’s Processors)

Recipients of personal data are persons involved in the delivery of goods / provision of services / processing of payments under the contract, and persons providing e-shop operation services and other services related to the operation of the e-shop.

The Controller does not intend to transfer personal data to a third country (a country outside the EU) or to an international organisation.

6. Your Rights

Under the conditions set out in the GDPR, you have:

  • the right of access to your personal data pursuant to Article 15 GDPR,

  • the right to rectification of personal data pursuant to Article 16 GDPR,

  • the right to restriction of processing pursuant to Article 18 GDPR,

  • the right to erasure of personal data pursuant to Article 17 GDPR,

  • the right to object to processing pursuant to Article 21 GDPR,

  • the right to data portability pursuant to Article 20 GDPR,

  • the right to withdraw consent to the processing of personal data in writing or electronically to the address or email of the Controller.

You also have the right to lodge a complaint with the Office for Personal Data Protection if you believe that your right to the protection of personal data has been violated.

7. Conditions for Securing Personal Data

The Controller declares that it has adopted all appropriate technical and organisational measures to secure personal data.
The Controller has adopted technical measures to secure data storage and storage of personal data in paper form.
The Controller declares that only authorised persons have access to personal data.

8. Final Provisions

By submitting an order via the online order form, you confirm that you have read the personal data protection terms and that you accept them in their entirety.
You agree to these terms by checking the consent box via the online form. By checking the consent box, you confirm that you have read and fully accept the personal data protection terms.

The Controller is entitled to amend these terms. The new version of the personal data protection terms will be published on the Controller’s website and will also be sent to you to the email address you have provided to the Controller.

These terms and conditions shall become effective on 6 January 2024