EU DATA protection

Privacy - Data protection

When you interact with our site(s), we collect two types of information: Personally Identifiable Information (PII) and Non-Personally Identifiable Information (NPII). The processing of personal data is governed by the General Data Protection Regulation 2016/679 (the “GDPR”). Under the EU’s General Data Protection Regulation (GDPR) personal data is defined as:

“Any information relating to an identified or identifiable natural person ('data subject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.”

Our Use of Data

Life Direction s.r.o may use your personal information to:

  • Provide products and services
  • Send requested product or service information
  • Send marketing communications through subscribed channels about news, products, offers and events
  • Send you emails, chats, or push notifications to otherwise respond to questions, concerns and customer support inquiries
  • Enable us to process orders for products and services from Hay House websites
  • Send email confirmations, receipts and other transactional emails related to orders from Hay House websites
  • Provide you with continuing access to your customer account on Hay House websites, including your order history and access to digital products, event passes and subscription services 
  • Administer membership records
  • Contact you (where necessary) in relation to orders
  • Maintain our own accounts and records
  • Create demographic automatic decision-making profiles for our subscribers, members, and visitors to target our email alerts, website marketing, push notifications, banners, special offers
  • Personalize your experience using automated decision-making for products, services, personalized content, recommendations, and features
  • Improve the services we offer you, or the functionality of our site(s) and ensure technical functionality
  • Process your payment or prevent or detect fraud